Prove your club develops players.
Your coaches rate players from their phone in about 20 seconds each. Every family gets their player's report and a plan for what to work on next, from their own coach. Clubs whose families can see that feedback are the ones families stay with.
A spreadsheet stays with your staff, and a tryout tool stops once rosters are set. LaceUp keeps going all season and sends the results home.
No one can hold a season of every player's progress in their head.
Nobody can hold hundreds of data points, for fifteen players, across a season, in their head, well enough to hand every family a clear answer. That's not a knock on any coach. It's just how memory works.
When a parent asks what their kid is working on and whether it's moving, the answer depends on which coach picks up the phone that week. Some families get a clear answer. Most get “doing great.” A parent who never gets a clear answer eventually finds a club that gives them one.
Families don't leave because your coaching is bad. They leave because they can't see what they're paying for.
A club that gives every family a real report each season can answer the parent's question before they decide to visit the club across town. Retention follows transparency.
One screen tells you which teams are evaluating and which aren't.
Coach engagement, cadence, and club-wide focus on one page. No spreadsheet, no guessing who ran their last eval.
One real report, every season, for every family.
Each season, every player and their family get the Seasonal Player Report: where they stand against age-band benchmarks, what they're working on next, and what actually moved since last time.
It only works if it's reliable every season, for every player, no matter which coach has the team. Coaches change teams. Coaches leave. Rosters turn over. LaceUp runs the report on the same rubric every season, regardless of who's coaching.
Built for a coach on the touchline.
Coaches rate from a phone during or after training. No app download, no spreadsheet, no end-of-season scramble.
- 20 sec
- per player to check one focus skill
- 29
- skills on one rubric, plus 19 for goalkeepers
- U8 to U19
- age benchmarks, adjusted automatically
How Vibes FC keeps players in the game.
Three players, three reasons they nearly stopped. Their coach used LaceUp to show each one, and her parents, the progress she was already making.
Keeping a new player when the spark fades
When a player is new to the game, early excitement can dip the moment skill building gets hard. A LaceUp evaluation showed a newer Vibes player, and her parent, what she was already strong at: how coachable, fast, and athletic she was. That bought time to build skill without losing her.
“I showed them how coachable, fast and athletic the player is, giving us time to build skill.”
Bringing a player back from a rough patch
A player came back to Vibes after time away, with rust and the frustration that comes with it. Mid drill she said the words her coach dreads. He pulled up her LaceUp evaluations, which showed she was excelling for her age. The confidence came back.
“She skipped off brimming with confidence after seeing her evals.”
Turning years of praise into proof
Some players her coach has worked with for years, and encouraging words lose their weight over time. With LaceUp he can turn what he has been saying all along into tangible, black and white evidence of progress that stays credible to both the player and her parents.
“Seeing progress in black and white is evergreen.”
“I've never been asked if a girl is good enough to go pro. What I am asked is, is she good enough to join in. LaceUp lets me answer that, almost always positively.”
What this means for your club.
Fewer families lost at re-enrollment
A visible Seasonal Player Report gives parents a reason to renew that has nothing to do with win totals.
One standard, every team
Every coach evaluates against the same age-band benchmarks, so every family gets the same quality of report, not whichever coach happens to be thorough.
A record that survives coach turnover
When a coach leaves mid-season, the next one picks up exactly where the report left off, instead of resetting every family to zero.
Proof against the club across town
When your families can see development in writing and the club down the road can't show the same thing, you're the one they stay with.
What your director of coaching sees that a spreadsheet can't.
Same rubric every coach
29 skills, age-benchmarked U8 to U19. Goalkeepers on their own 19-skill rubric. No coach inventing their own scoring scale. Comparable across ages and across coaches.
Coach engagement cadence
See which teams evaluate on time and which drift. Nudge specific coaches with one tap. Coach engagement is the leading indicator of family retention; the dashboard surfaces it before March.
Feedback families can see
When a coach shares a report, the family sees the same plain-English plan, the same drill ideas and the coach's name on it. What the coach sees is what the family sees.
AI session plan, club-wide focus
Club-wide Recommended Focus this month. AI-generated session plans your coaches can use as-is. Standardize the training without micromanaging.
No per-player or per-coach fees
Flat price per club, unlimited coaches and teams. Pricing scales with roster size, not coach count, so adding an assistant or a new age group costs nothing.
Will your coaches actually use it?
“What I love is it's gamified for me. I sat and just did some and I just got a flow with it. It just makes it easy. It was so easy for coaches to use. Got addictive.”
Start free. Paid plans from $49.
Unlimited coaches and teams on every plan. Every feature included from day one. No per-player fees, no per-coach fees.
One family who renews because they saw a real Seasonal Player Report, instead of leaving for another club, is worth more than a year of the Starter plan. LaceUp only has to save you a couple of families a season to pay for itself.
The quick questions club directors ask first.
How long does setup take?
Send your roster in any format to rosters@laceupsoccer.com and we load it for you, usually the same day. You can also add players by hand in the app. Then invite your coaches and set the season.
What if my coaches resist a new tool?
Most coaches we've talked to say the eval is faster than what they're doing today, and the parent loop reduces midseason coach-to-parent texting. The 5-minute Quick Eval is designed to be a time saver, not another admin task.
Can we try it with one team first?
Yes. A new club is free up to 30 players, which covers a team or two. Have your most engaged coach run it for a month, then bring in the rest of the club once families have seen their reports.
Do you integrate with TeamSnap, GotSport, or Demosphere?
Not yet. Export your roster from any of them, email it to rosters@laceupsoccer.com, and we load it for you. Tell james@laceupsoccer.com which tool you use. We build integrations in the order clubs ask for them.
What does the season-end report look like?
Per player: 29-skill report with month-over-month trend, top 3 strengths, top 3 growth areas, coach attribution on every focus. Per club: aggregate by team, by age group, by coach. Exportable for your end-of-season reviews.
Terms we use
- What is cadence-measurement in youth soccer?
- Cadence-measurement is the practice of evaluating player skills on a regular repeating schedule, such as weekly or monthly, rather than at a single season-end showcase. The cadence is what transforms evaluation data from a snapshot into a development trend. Clubs that use cadence-measurement can identify which players are progressing, which are plateauing, and which training interventions are actually working, because they have multiple data points over time instead of one.
- What is the LaceUp evaluation rubric?
- The LaceUp evaluation rubric is a 29-skill framework covering five development categories: technical skills, tactical awareness, physical attributes, psychological skills, and character. Each skill is rated on a five-level scale from Emerging to Advanced. Benchmarks adjust automatically by age group from U8 to U19, making scores comparable across teams, coaches, and seasons.
- What is a player development plan?
- A player development plan is a personalized action plan that tells a player what skill to focus on, what to practice at home this week, and how that practice connects to more minutes on the field. On LaceUp, the plan is generated by AI from the evaluation rubric scores, reviewed by the coach, and updated after each evaluation cycle so the focus always reflects the player's current state.